Notes for Malcolm Gladwell's Masterclass on writing

Course: Malcolm Gladwell teaches writing

Highlights

• People need a reason to look at data

• From the early years of school, students are part of a races and obsess over gold stars. That results chart is data. So it’s not that people are not interested in data, people need a reason to look at data. They need a connection. Everyone likes numbers - just a matter of preparing the reader to appreciate it and why they’d care.

• “Candy”

  • A memorable snippet: Things you can remember, things you can express, in a short amount of time
  • Candy: “something to talk about”, very different from Entree: "something to think about"